Big Tree · Media owner · Southeast Asia
Big Tree uses CS Play, CS Deals and CS Context for its out-of-home network in Malaysia
Big Tree, Malaysia's biggest digital out-of-home operator, plays video ads on its screens for more than 16 hours a day with CS Play and media players from CityScreen. It also uses CS Deals and CS Context.
The network
Big Tree manages more than 2,000 static and digital advertising spaces across Malaysia, including 175 digital faces at 38 locations. Through Vistar, it also sells screens at more than 30 of its digital venues programmatically. The screens play video ads for more than 16 hours a day.
The challenge
Big Tree needed a reliable partner to supply the software and hardware for its digital out-of-home screens across Malaysia.
The solution
CityScreen worked with Big Tree as an ideation and sales enhancement partner. It supplied Play for content management, the media player hardware, and custom software that manages content and shows dynamic content such as real-time news and weather feeds. Alongside Play, Big Tree uses CS Deals and CS Context.
The results
Big Tree runs a digital out-of-home advertising network that plays video ads for more than 16 hours a day.
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