Blue Ad Advertising · Media owner · Middle East & North Africa
Blue Ad Advertising runs its Superformat screens and LED vessel in Dubai on CS Play
Blue Ad Advertising expanded its premium DOOH offer in Dubai with a network of Superformat digital screens on Sheikh Zayed Road, Hessa Street and Umm Suqeim. CS Play manages the content on these screens and on Illuminate, Blue Ad's vessel with 3D LED screens that cruises Dubai Creek, Palm Jumeirah and Dubai Marina.
The network
Blue Ad has Superformat digital screens in Dubai: a Digital Wall Banner at the Two Seasons Hotel on Sheikh Zayed Road and Digital Unipoles at Hessa Street / Saudi German Hospital and Umm Suqeim. A further Digital Unipole has been announced for Garhoud Bridge. Blue Ad also runs Illuminate, a vessel with 3D LED screens on all sides that cruises Dubai Creek, Palm Jumeirah and Dubai Marina.
The challenge
Large digital formats were scarce in Dubai's strategic locations. Standard outdoor formats competed for attention in a saturated market, and premium advertisers wanted highly visible sites along the city's main traffic corridors. Blue Ad needed premium large-format digital inventory in its portfolio.
The solution
Blue Ad Advertising built a network of Superformat digital screens at key Dubai locations: a Digital Wall Banner at the Two Seasons Hotel on Sheikh Zayed Road and Digital Unipoles at Hessa Street / Saudi German Hospital and Umm Suqeim. Play manages the content on these screens and on the LED screens of the vessel Illuminate. The digital screens let advertisers change and manage their content more flexibly than static outdoor formats. A further Digital Unipole has been announced for Garhoud Bridge.
The results
Blue Ad now offers advertisers premium Superformat DOOH inventory at several strategic Dubai locations and has a stronger presence along Sheikh Zayed Road, Hessa Street and Umm Suqeim. The large formats suit brand and awareness campaigns, and the network keeps growing.
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