Echo Poster · Media owner · Western & Central Europe
Echo Poster runs its mobile DOOH fleet in Berlin from one CS Play environment
Echo Poster, a German out-of-home advertising company, manages its 3D LED trucks, LED bikes, LED spheres and LED backpacks in Berlin from one cloud-based CS Play environment.
The network
A mobile DOOH fleet in Berlin made up of 3D LED trucks, LED bikes, LED spheres and LED backpacks.
The challenge
Echo Poster's mobile DOOH was built around individual campaigns, limited by the number of vehicles available and coordinated by hand. Content was managed separately for each device type and operating system: every campaign needed creatives uploaded by hand and each playback device set up on its own. Advertisers had little access to flexible mobile digital inventory.
The solution
Echo Poster expanded its mobile network with LED trucks and new mobile formats. CityScreen and its European partner Geo Data deployed CS Play as one cloud-based workflow for campaign management and content distribution. Play generates and synchronizes playlists remotely across all connected screens and media players, whatever the hardware or operating system. It supports the Linux Ubuntu mini PCs in the 3D LED trucks and LED bikes and the Android devices in the LED backpacks.
The results
Echo Poster manages its mobile DOOH inventory centrally and remotely, sets up and runs campaigns faster, and sees how every campaign is delivered. Campaign reports for all its mobile formats are in one place. Advertisers can run mobile campaigns across several digital formats in one operating environment. Play is also ready for programmatic sales, so Echo Poster can later offer its mobile inventory to programmatic buyers.
The implementation of the CMS significantly improved the way we manage our diverse mobile inventory of LED trucks, bikes, backpacks, and more. We now have a much more efficient and scalable workflow for launching and controlling advertising campaigns, with full remote control and complete transparency over how every campaign is delivered.
Mobile DOOH inventory presents unique operational challenges due to the diversity of hardware and deployment scenarios. We are pleased to support Echo Poster with a unified CMS environment that simplifies campaign operations and creates a scalable foundation for further network growth.
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