MAXIS · Brand · Southeast Asia
MAXIS runs content on 600+ screens in 260 retail outlets with CS Play
MAXIS, a Malaysian telecom company, manages the content of the digital screens, queue displays and LED installations in its 260 retail outlets from CS Play.
The network
More than 600 screens, queue displays and LED installations in 260 retail outlets across Malaysia, covering Maxis Centers, Enterprise Partnerships and dealerships.
The challenge
MAXIS wanted one system for all the digital screens, queue displays and LED installations in its Maxis Centers and dealerships across Malaysia, so that its retail marketing content could be managed in one place.
The solution
CityScreen provides CS Play and its services across all 260 retail outlets: Maxis Centers, Enterprise Partnerships and dealerships nationwide. The work covers the supply and maintenance of the media players, installation and cabling, integration with the queue systems, content management support for more than 600 screens, and a complete CMS setup in every new store.
The results
Content across the Maxis retail network is managed in Play, with support for dynamic content changes for product launches, promotions, festive greetings and offers.
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