Pixel Media · Media owner · Central Asia
Pixel Media opens its screens in Uzbekistan to programmatic DOOH with CS Play and CS Context
Pixel Media, which reports 200+ LED screens and 500+ billboards across Uzbekistan, connected its screen inventory to programmatic DOOH. Its screens are available for pDOOH campaigns in Uzbekistan.
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Pixel Media reports 200+ LED screens and 500+ billboards across Uzbekistan.
The challenge
Pixel Media grew from a local outdoor operator in Samarkand into a nationwide media company with LED screens and billboards across Uzbekistan. The next step was to make its growing digital inventory scalable, flexible and easy for advertisers to buy with modern DOOH tools.
The solution
With CS Play and CS Context, Pixel Media connected its screen inventory to the programmatic DOOH ecosystem and made its screens available for pDOOH campaigns in Uzbekistan. Advertisers can buy its digital outdoor inventory across the country programmatically, alongside traditional OOH buying. Pixel Media is listed among the operators whose screens are available for pDOOH in Uzbekistan.
The results
Pixel Media combines nationwide reach with more flexible campaign activation, and its inventory is open to programmatic demand. The company has grown from a Samarkand-focused operator to campaigns across Uzbekistan and beyond.