RH Rodríguez Hermanos · Media owner · Latin America
RH Rodríguez Hermanos runs its curved LED screen in Asunción on CS Play
RH Rodríguez Hermanos, one of Paraguay's most prominent OOH media companies, connected its curved LED screen in central Asunción to CS Play. It was CityScreen Latam's first technology rollout in Paraguay.
The network
A curved LED screen, 14.08 × 6.72 m with a resolution of 1760 × 840 px, at Aviadores del Chaco × San Martín in Asunción's financial district.
The challenge
RH Rodríguez Hermanos wanted to modernize how it manages and monetizes a flagship digital screen in central Asunción, with more control over content and operations and a path to programmatic sales later.
The solution
The company connected the curved LED screen at Aviadores del Chaco × San Martín, in the city's financial district, to CityScreen Latam's CS Play. The screen measures 14.08 × 6.72 m with a resolution of 1760 × 840 px and has been fully operational on Play since 26 March 2025. Beyond the technical deployment, CityScreen Latam trained the team, set up time-based segmentation, creative scheduling and performance metrics, and prepared the screen for programmatic monetization.
The results
The screen moved to centralized digital management. RH Rodríguez Hermanos gained stronger operational control, more flexible content scheduling and new ways to monetize the screen.
We believe that focus, control, and value creation in the DOOH sector must remain with media owners. Our goal is to equip them with the right tools to lead their markets and scale on their own terms.
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