RTS-Decaux Kazakhstan · Media owner · Central Asia
RTS-Decaux Kazakhstan adds programmatic sales to its digital screens with CS Context
RTS-Decaux Kazakhstan became the first operator in Kazakhstan to launch programmatic OOH sales. Its 300+ digital screens are now sold through traditional and programmatic channels.
The network
300+ digital screens in Kazakhstan.
The challenge
RTS-Decaux Kazakhstan is part of the global JCDecaux network. In Kazakhstan it sold its inventory through traditional OOH processes, with high entry budgets and little flexibility for smaller advertisers and digital-first agencies, and programmatic buying had not yet been introduced.
The solution
RTS-Decaux Kazakhstan became the first operator in the country to launch programmatic OOH sales. The new setup adds CS Context and the Omni360 DSP to the existing sales model, so advertisers get flexible digital buying while traditional sales continue. Context sells airtime on the screens in real-time bidding (RTB) auctions.
The results
Programmatic became an additional sales channel for RTS-Decaux's 300+ digital screens. RTS-Decaux's clients gained more precise targeting, situational campaigns and flexible scheduling. Digital-first advertisers can now buy the screens more easily, and the lower entry budget opens them to smaller advertisers.