Echo Poster runs its mobile DOOH fleet on CS Play

Echo Poster, CityScreen and GEO Data have deployed central content management for the mobile DOOH network of Echo Poster. The 3D LED trucks, LED bikes, LED spheres and LED backpacks of Echo Poster now run in one cloud system: CS Play, the CityScreen CMS.

Previous set-up

Each type of device and operating system used to be managed on its own. To set up a campaign, the team uploaded creatives by hand and configured each player one by one. This made the work complex and hard to scale.

The deployment

With CS Play, Echo Poster manages campaigns and distributes content through one cloud workflow. CS Play builds the playlists remotely and keeps them in sync on every connected screen and media player, whatever its hardware or operating system. The deployment covers mini PCs on Linux Ubuntu in the 3D LED trucks and LED bikes, and Android devices in the LED backpacks.

The companies name these results for Echo Poster:

• central management of the mobile DOOH inventory;
• faster campaign set-up and launch;
• one workflow for all content operations;
• more transparency and control over campaign delivery;
• remote management;
• consolidated campaign reports across media formats.

Advertisers can now run mobile DOOH campaigns across several digital formats from one place. CS Play is ready for programmatic trading, so Echo Poster can later offer its mobile inventory in programmatic DOOH campaigns.

“The implementation of the CMS significantly improved the way we manage our diverse mobile inventory of LED trucks, bikes, backpacks, and more. We now have a much more efficient and scalable workflow for launching and controlling advertising campaigns, with full remote control and complete transparency over how every campaign is delivered.”

— Tim Bierlein, co-founder of Echo Poster

“Mobile DOOH inventory presents unique operational challenges due to the diversity of hardware and deployment scenarios. We are pleased to support Echo Poster with a unified CMS environment that simplifies campaign operations and creates a scalable foundation for further network growth.”

— Dmitrii Iakushev, CEO of GEO Data, the CityScreen partner in Europe

About Echo Poster and GEO Data

Echo Poster is a German out-of-home advertising agency. It plans, organizes and runs OOH campaigns in Germany and abroad. Its inventory includes billboards, mobile OOH media, large-format spaces, posters, guerrilla campaigns and brand activations, with data-driven targeting.

GEO Data sells, implements and supports CityScreen software in Europe.