·Mexico City, Mexico
CityScreen at FORO ALOOH 2024 in Mexico City
CityScreen sponsored FORO ALOOH 2024 in Mexico City, where it presented its software in Latin America for the first time, and joined a programmatic panel.
CityScreen sponsored FORO ALOOH 2024, the forum of the Latin American OOH association ALOOH. It took place in Mexico City on 17–19 April 2024 under the title «Entre dos mundos». This was the first time CityScreen presented its software at an event in Latin America.
Together with Luis María González Lentijo and the Convergencia team, CityScreen held a session in the business lounge of the forum. CityScreen also took part in the plenary panel «Exponential Growth /10X» on programmatic trading in OOH.
Technology is changing the OOH business, and CityScreen software helps OOH companies automate their work and sell their inventory through programmatic trading.
About CityScreen
CityScreen builds software for DOOH operators: content management, ad sales, programmatic exchange and audience analytics — one stack, run by the operator, not by an agency.