·Lima, Peru
CityScreen on stage at FORO ALOOH LATAM 2026 in Lima
Luis María González Lentijo of CityScreen Latam moderated the panel on automating OOH management and sales at FORO ALOOH LATAM 2026 in Lima.
Luis María González Lentijo, co-founder and CEO of CityScreen Latam, moderated the panel on automating OOH management and sales at FORO ALOOH LATAM 2026. The forum of the Latin American OOH association ALOOH took place in Lima on 8–10 September 2026.
The panel was titled «Automatizar la pauta OOH para acelerar el negocio: ¿Es viable alcanzar más eficiencia y más rentabilidad?» (Automating OOH buying to speed up the business: is more efficiency and more profitability achievable?). On the panel were:
- José Delgado, sales director for Latin America, Broadsign;
- Juan Carlos Alfaro, general director, Grupo Alac;
- Eugenio Riveroll, CEO and co-founder, Dot’s Why;
- Lucio Medina, head of technology, Altermark;
- Diana Fonseca, head of digital, GPO Vallas.
The discussion was about what OOH companies can already automate today, from inventory and campaign management to sales workflows, and how technology helps them work more efficiently and grow.
About CityScreen
CityScreen builds software for DOOH operators: content management, ad sales, programmatic exchange and audience analytics — one stack, run by the operator, not by an agency.