RH Rodríguez Hermanos runs its Asunción screen on CS Play

RH Rodríguez Hermanos, one of the leading OOH media companies in Paraguay, has run its curved LED screen in Asunción on CS Play, the CityScreen content management system, since 26 March 2025. It is the first CityScreen project in Paraguay. CityScreen Latam announced it in Asunción and Mexico City in June 2025.

The screen stands at the intersection of Aviadores del Chaco and San Martín avenues, in the financial district of Asunción. It measures 14.08 × 6.72 metres and has a resolution of 1760 × 840 pixels.

Training and sales set-up

Besides the installation, CityScreen took RH Rodríguez Hermanos through a full onboarding: staff training, a monetization strategy, time-based segmentation, creative scheduling, performance metrics and the integration of programmatic sales tools.

“Our vision goes beyond software. We build long-term partnerships, supporting our clients in commercial planning, operational training, and performance management.”

— the CityScreen Latam team

What CS Play gives the operator

• remote management of screens, with several clients in one system;
• automated reports and smart playlist control;
• support for audience metrics such as Scopesi, and for sensors and cameras.

CS Play works together with the rest of the CityScreen stack: CS Context (SSP) for programmatic sales and CS Deals (CRM) for tracking campaigns and advertisers.

CityScreen Latam started work in March 2025. Its goal is to give media owners across Latin America technology that scales, is accessible and fits each market.

“We believe that focus, control, and value creation in the DOOH sector must remain with media owners. Our goal is to equip them with the right tools to lead their markets and scale on their own terms.”

— Luis María González Lentijo, CEO of CityScreen Latam