CityScreen at the WOO APAC Regional Forum in Seoul

CityScreen exhibited at the APAC Regional Forum of the World Out of Home Organization (WOO). The forum took place in Seoul on 5–7 November 2025, and WOO listed CityScreen among its event exhibitors.

At the booth the CityScreen team talked with delegates about programmatic DOOH: transparency, automation and technology that scales across markets. The screen at the booth showed CS Context, the CityScreen programmatic exchange.

Regulation and automation

WOO named regulation and automation as the main topics of the forum. WOO announced that Annie Rickard of OOH Capital would chair a panel on automation and what it means for OOH worldwide and in the Asia-Pacific region.

Speakers from Australia, one of the most advanced programmatic DOOH markets, named what drives programmatic adoption there:

• precise targeting and better measurement, which build brand trust;
• fast activation and optimization in real time;
• flexible creatives that adapt to the context;
• effect across the whole funnel, from offline to online;
• new budgets that come to OOH because it is transparent and automated.

A JCDecaux representative described the challenge for the industry with the words “OOH must become a medium for the young.” To get there, the industry needs to bring in people who grew up with digital media and to keep connecting OOH with data, automation and digital workflows.