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Milan, Italy

CityScreen at the WOO Europe Regional Forum in Milan

CityScreen sponsored the WOO Europe Regional Forum in Milan on 4–6 November 2024 and showed CS Deals, CS Play and CS Context at its booth.

At the CityScreen booth in Milan, 2 delegates talk; a screen beside them shows the CityScreen logo and cityscreen.cloud

CityScreen sponsored and exhibited at the Europe Regional Forum of the World Out of Home Organization (WOO). The forum took place in Milan on 4–6 November 2024 and was the first WOO regional forum in Europe held in person.

At its booth CityScreen showed 3 DOOH products: CS Deals (sales CRM), CS Play (CMS) and CS Context (SSP). The team met partners and prospective clients there and discussed the future of out-of-home advertising with them.

WOO President Tom Goddard speaks on the forum stage in Milan in front of a slide about automation

Many discussions at the forum dealt with the automation of the whole OOH business and with programmatic placement in particular. These topics are changing how advertisers reach their audience in real time. CityScreen develops software for both: CS Deals and CS Play automate an operator’s sales and screen operations, and through CS Context the operator sells the same inventory programmatically.

About CityScreen

CityScreen builds software for DOOH operators: content management, ad sales, programmatic exchange and audience analytics — one stack, run by the operator, not by an agency.

See the stack on your screens.

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