CityScreen joins the World Out of Home Organization
At the start of 2024 CityScreen became a member of the World Out of Home Organization (WOO), the worldwide association of the OOH industry.
At the start of 2024 CityScreen became a member of the World Out of Home Organization (WOO). WOO announced its new members on 29 February 2024 and listed CityScreen among them as an OOH service provider from Singapore.
WOO is the worldwide association of out-of-home advertising companies. Its members include media owners, agencies, technology companies and OOH associations. WOO lobbies for outdoor advertising worldwide, holds the international OOH congress, publishes information on the outdoor advertising market and leads the work on common labels for OOH audience research data.
As a WOO member, CityScreen plans to take an active part in the development of the industry and to bring OOH companies software that digitizes and automates their work.
About CityScreen
CityScreen builds software for DOOH operators: content management, ad sales, programmatic exchange and audience analytics — one stack, run by the operator, not by an agency.