·Hong Kong
CityScreen at the WOO Global Congress 2024 in Hong Kong
CityScreen sponsored the World Out of Home Organization congress in Hong Kong in June 2024, where many talks dealt with automation and programmatic trading.
CityScreen sponsored the 2024 Global Congress of the World Out of Home Organization (WOO). The congress is the main global event of the OOH industry and took place at the Grand Hyatt in Hong Kong on 5–7 June 2024.
At the CityScreen booth the team explained how CityScreen software helps operators of classic and digital OOH inventory build a more profitable business. The CityScreen team from Malaysia ran demos at the booth and presented projects launched in Kuala Lumpur and other cities in the region.
Automation on the agenda
Many talks at the congress dealt with automation and programmatic trading in OOH. WOO President Tom Goddard named automation one of the most relevant points of growth for the industry.
Annie Rickard, founder and former head of Posterscope, said that the industry urgently needs basic automation of every inventory buying process, classic formats included. She explained that coordinating location lists and layouts now takes a disproportionate amount of time and resources.
About CityScreen
CityScreen builds software for DOOH operators: content management, ad sales, programmatic exchange and audience analytics — one stack, run by the operator, not by an agency.