CS Context connects your screens to DSPs. You set the floor prices, approve the creatives and choose who may buy.
CS Context in brief
CS Context lets you sell airtime on your screens to programmatic buyers yourself. You choose the demand partners and the floor prices, and every play your CMS confirms is recorded and priced, so you settle on what actually aired.
What CS Context does
It sells only to the demand partners you enable and buys no advertising itself, so every buyer on your screens is one you chose. Your CMS stays the master list of your inventory, so your team keeps managing screens where it does today.
RTB auctions fill unsold slots in real time, and programmatic guaranteed sells a buyer plays that take the slot ahead of every bid. Automated guaranteed lets a buyer book a campaign on your CS Play screens after your approval, and a private deal gives one partner slots served from its own ad server.
Set the floor price per slot length, or per 1,000 OTS so that a slot seen by more people gets a higher floor. No auction sells your airtime below the floor you set.
Creatives bidding in your auctions air only after your reviewers approve them, or automatically for the partners on your automatic approval list. Legal and brand safety reviewers can each sign off, and one rejection keeps the creative off your screens. Private-deal partners serve creatives from their own libraries without this review.
Scenarios
Each scenario for media owners shows these capabilities in one sales situation, and the scenarios for buyers show how a DSP connects to a media owner's screens and checks what it bought.
Sell airtime on figures the buyer builds from the same confirmed plays as you: every opportunity, played or not shown, reported to the buyer, photographs where your CMS supplies them, and money records nobody rewrites.
ExploreProgrammatic on your terms: only the demand partners you enable can buy, on the faces and at the floors your price list sets, sold by a platform that buys no advertising itself.
ExploreAgency money consolidates toward networks that are easy to buy. CS Context lets an independent network enable, with its own connection details, the demand partners already on the platform, and keeps the delivery evidence in the same system.
ExploreA buyer's creatives reach the street after your own departments sign off, on the faces you choose; only the buyers on your automatic approval list and the partners you sell to through private deals skip the queue.
ExploreThe budget rival is the online channel that proves delivery event by event. CS Context gives out-of-home delivery evidence a media buyer can compare with it.
ExploreOne connection to every media owner on the platform: registered once, switched on by each media owner, with the floor shown before you bid and a reason with every rejected creative.
ExploreBuy DOOH on evidence: the outcome of every opportunity reported to you, photographs where the screen's CMS supplies them, and the price you pay in every auction win notice.
ExplorePrefer the raw list? Browse all 38 features
Once the platform administrator has registered a demand partner, your owner, admin or manager enables it, admits it to a price list and gives it your access token. Several DSPs run in parallel, and each can be switched off on its own.
How it works
Enable a registered DSP, admit it to a price list and give it your access token. Inventory syncs from your CMS every hour.
Assign price lists to faces per sales model, with floor prices per slot length or per 1,000 OTS.
Review incoming creatives, then sell through auctions, programmatic guaranteed and automated guaranteed campaigns at your prices.
One pipeline
Floors per 1,000 OTS start from the audience estimate your CMS sends with each ad request, which CS Context corrects with the face’s saturation before pricing. CS Play publishes the OTS and GRP figures you enter for each screen, so the estimate comes from your own data.
Manage ads, not playlists.
Learn moreOne system from request to photo report.
Learn moreTurn traffic into sellable impressions.
Learn moreBefore procurement asks
