Prove every play
Sell airtime on figures the buyer builds from the same confirmed plays as you: every opportunity, played or not shown, reported to the buyer, photographs where your CMS supplies them, and money records nobody rewrites.
ExploreCS Context · Scenario
Compete for online budgets
Out-of-home delivery evidence that stands next to online channels
Confirmed plays, photographs where the CMS supplies them and XLSX reports give a media buyer evidence to put next to any online channel.
The context
Budgets flow to channels that prove delivery, and CS Context gives out-of-home the evidence buyers of online media expect: event-level counting, photographs where the CMS supplies them, and reports that go into the same deck as everything else on the plan.
01/02
“We sell out-of-home with the kind of delivery evidence online budgets are used to.”
Evidence that survives the comparison with online channels
The evidence consists of confirmed ad plays, photographs where the CMS supplies them, and XLSX reports a media buyer can put in the same deck as their online channels.
0202
02 “When an advertiser asks whether it really played, the answer is a photograph.” →A photograph when the buyer asks if it really played
“When an advertiser asks whether it really played, the answer is a photograph.”
Where the screen's CMS sends photographs with the plays it reports, the platform keeps a morning, a noon and an evening photograph of each ad on each face. The buyer can fetch the photographs of its own ad through its DSP, on the faces it ran on. A photograph the media owner's team supplied by hand is marked as such, so the buyer can tell it from one that arrived on its own.
How it works, from the documentation
A photo capture is a photograph of the physical screen, taken while a particular advertisement was on it. It is visual evidence that the advertisement appeared on a real installation, in addition to a player’s log of the playback.
A photo capture is the separate, photographic form of evidence. It exists only for the faces whose content management system supplies one, and it does not affect counting or pricing in any way. A campaign with no photo captures at all is counted, reported and billed exactly like one with a full set.
Who can view them:
Demand partners. Over the SSP protocol, a demand partner can fetch the three permanent captures for its own creative across the faces it ran on, the photograph attached to one specific delivered opportunity, and the most recent working copy for a given face. Each permanent capture is returned together with a marker saying whether it was collected automatically or supplied by a person.
Photo captures (proof-of-play photographs)CS Context
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CS Context documentation
CS Context · Features in this scenario4
Other scenarios
CS Context, tuned to your network.
Run it yourself
Programmatic on your terms: only the demand partners you enable can buy, on the faces and at the floors your price list sets, sold by a platform that buys no advertising itself.
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Independent, and in the game
Agency money consolidates toward networks that are easy to buy. CS Context lets an independent network enable, with its own connection details, the demand partners already on the platform, and keeps the delivery evidence in the same system.
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Your rules on your screens
A buyer's creatives reach the street after your own departments sign off, on the faces you choose; only the buyers on your automatic approval list and the partners you sell to through private deals skip the queue.
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