Turn traffic into sellable impressions.

Audience measurement at the screen: sensors count opportunities to see (OTS) for each ad play, and CS Context can use that count to set your floor prices.

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CS EdgeInsights in brief

Audience figures for the screens you sell

Advertisers pay for the people who can see an ad. CS EdgeInsights records how many people were near the screen during each ad play, so you can report the audience to the advertiser.

Who uses the counts: Your sales team uses them in the ad play statistics and in the exports it sends to advertisers.
Where it measures: It measures the audience at the screens where you install a sensor, and ad plays on other screens are recorded as usual without an OTS value.
Next to other CityScreen products: The CS Play player records the count with each ad play, and CS Context can set floor prices per 1,000 OTS.

What CS EdgeInsights does

01 · sensors

Sensors count the audience at the screen.

A Wi-Fi sensor near the screen counts the devices around it and leaves out the ones that stay for long periods, so staff phones do not inflate the count. Where a camera is installed, computer vision counts the people in the screen’s viewing area.

02 · OTS per play

OTS next to every ad play.

Your ad play statistics show the OTS of each play and the total for the period, and every export format carries it, so the report you send an advertiser shows the audience.

03 · floor prices

Floor prices per 1,000 OTS in CS Context.

A CS Context price list can set the floor price per 1,000 OTS. The floor for each ad request is then scaled to the audience estimate the request carries, so a larger audience gets a higher floor.