Set time, dates and frequency per campaign, generate the media plan, and the heuristic planner builds a playlist for every screen.
CS Play in brief
Your advertising team runs campaigns, ads and schedules for the whole network in CS Play, and each screen receives its media plan remotely. Every ad play is reported back, so you can show each advertiser the statistics and proof-of-play of its campaign.
What CS Play does
Give each campaign its time, dates and frequency, and the planner works out what plays where across the network. The forecast shows overbooking before the plan goes on air, while you can still change it.
Tag screens and frames with your own criteria, and a campaign reaches every screen that matches them. Zones let one screen show an ad next to weather and a news ticker, and a geofence lets you sell a campaign that plays on vehicle screens only inside the area the advertiser chose.
The player keeps the creatives on the device, so a lost connection does not stop the ads. Proof-of-play stays on the player until the connection returns, so those plays still reach your statistics, and screens with no network at all get new content on a USB drive.
The player records every ad play with its time, screen, campaign and ad, so you can answer an advertiser’s question about any play. The events audit shows who changed what and when, and user roles keep each person to the work they are allowed to do.
Scenarios
Each scenario puts these capabilities to work on one kind of network, from the first screens to transit fleets and LED facades. Open the one that looks like yours.
Start a DOOH network on hardware you already own: PIN pairing, one ad for every resolution, and a default schedule that new screens pick up automatically.
ExploreRoadside digital billboards on CS Play: scheduled brightness, competitive separation, playback forecasts that flag overbooking, and proof-of-play for remote sites.
ExploreContent that knows where the vehicle is: geofenced playback, GPS/GLONASS-aware creatives and offline resilience for screens that move.
ExploreMalls, retail and venue screens on CS Play: zoned layouts, fillers, event-triggered content and mass rollout across hundreds of screens.
ExploreMedia facades and LED screens on CS Play: budget Android controllers as full players, separate visible and physical resolution, NovaStar brightness control.
ExploreLarge networks on CS Play: silent fleet deployment, criteria targeting that reaches thousands of screens in one selection, role separation and an audit of who changed each campaign.
ExploreProgrammatic DOOH sales on CS Play: inventory passports SSPs can read, OTS from audience sensors, RTB and private deals, and unsold airtime offered to the CS Context auction.
ExploreSell airtime across several owners' networks on CS Play: scoped partner access, airtime quotas per screen group, and proof-of-play and photo reports per campaign.
ExplorePrefer the raw list? Browse all 78 features
Hardware
64-bit; GUI installer or silent MSI mass deployment
64-bit; installs from the CityScreen APT repository
rooted or stock; single-core LED boxes to 8-core 4K controllers
flashed system image for Raspberry Pi 3
One player codebase · 4 platforms
How it works
Install the player and pair it with a 6-digit PIN.
Create campaigns with time, dates and frequency. Tag screens with criteria.
Generate the media plan. Players fetch files and start broadcasting.
CS Play add-ons
Optional modules and extras extend CS Play.
Photo capture at the screen for visual playback confirmation.
Fire ads from external events (sensors, kiosks, backends) through the trigger API.
Wi-Fi and Bluetooth contact metering ingested by the player.
Raise media limits beyond your plan's included volume.
One pipeline
Sold airtime should not wait for an operator. One click in CS Deals exports a booked deal as a CS Play campaign: it uploads the creatives, creates the ads and activates the campaign.
One system from request to photo report.
Learn moreProgrammatic sales you run yourself.
Learn moreTurn traffic into sellable impressions.
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