1–50 screens · starting out
First screens
Start a DOOH network on hardware you already own: PIN pairing, one ad for every resolution, and a default schedule that new screens pick up automatically.
ExploreCS Play · Scenario
Transit & fleets
Sell a district of the route, not the whole route
An ad with an area drawn on the map plays on a vehicle’s screen only while the vehicle is inside it. One interactive ad shows different content on each frame and is not affected when the connection drops. A vehicle that has been without a network for days gets its update on a USB drive, and the ad plays it recorded reach your account once it is back online.
The context
A screen on a bus or a taxi crosses the whole city, so with generic tools it plays the same loop everywhere, and an advertiser who wants one district pays for the whole route. Mobile data on the road comes and goes: content that loads from the internet stalls, and a vehicle that stays out of reach for days goes on playing old content.
01/03The ad plays only inside the area the advertiser bought
“I sell transit screens by area on the map”
The ad plays only in the area the advertiser bought
Draw an area on the map in the ad, and a screen on a vehicle with GPS plays that ad only while it is inside the area. An advertiser can buy the streets around their shops instead of the whole route. Geofencing works for ads of automatic campaigns, so run these ads in one.
How it works, from the documentation
Geofencing is a setting for ads of automatic campaigns only.
The Geofencing setting relates to the non stationary screens equipped with the GPS system which transmits its location (like the screens on moving vehicles). In this case the ads would play back only when the screen’s location falls within the ad’s geofencing settings.
Geofenced playback0203
02 “One creative adapts to every site on its own” →One interactive ad shows something different on each frame
“One creative adapts to every site on its own”
Program one interactive ad to show different content depending on the frame it plays in, instead of making an ad for each screen. Unlike a website, the ad is stored on the player, so a weak or lost connection does not affect it.
How it works, from the documentation
In HTML5 and websites you can play different content on different frames. And you don’t need to create several ads for different screens. You can create only one ad and program it to play different content depending on a frame. To do that you need to receive frame ID.
Interactive advertisementsAn HTML5 ad, unlike a website ad, is located on the player and is not affected by the Internet connection problems. A file of an HTML5 ad is a zip archive that should contain at least the index.html file.It can also contain any other files, such as javascript files, css files, videos, images and so on.
03Network monitoring (NOC)Field operations “A screen has been without a network for days, and I need to update it” →Update a screen without a network from a USB drive
“A screen has been without a network for days, and I need to update it”
What happens todayThe link drops for days, and the only way to update the screen is to go to it
When a screen has lost its connection and there is no other way to reach it, carry the new content to the player on a USB drive. The player plays the new content if it is newer than what it has, and otherwise keeps playing what it has. The ad plays recorded while it was offline reach your account once the connection is back, and the drive works only for a player that has received updates over the internet at least once.
How it works, from the documentation
Offline content update via USB drive is a backup mode of transferring new media content to player, when the Internet connection on the player is lost and there’s no other way to update content on this player.
When the zip-archive is detected, the broadcast will stop, and the update will begin.The Content update in progress… message will be displayed on screen during the update.
If the updates are valid and newer than the current content on a player, then after the update is complete the Content update is complete message will be displayed on a screen, and the player will start to play new media content.
If the updates are outdated, then the player will skip these updates and will continue to play the current content.
- Offline content update becomes possible only after a player was connected to your CS Play account and at least once received updates via the Internet.
- If a player stays without the Internet for a long time, offline content update may become unavailable.
- Offline proof-of-play reports are stored on the player’s device, and they will be available in your CS Play account only after the Internet connection is restored.
CS Play
Request a demo
CS Play documentation
Before you start
What the setup asks of you
What you doWhy, from the documentation
Fit each vehicle's screen with GPS and put the ads tied to an area in an automatic campaign, because geofencing works only there
Have the interactive ad built as a zip archive that runs on the player and reads the frame it plays on, so that it does not depend on the connection
Pair each vehicle's player and let it take at least one update over the internet before it relies on USB drives, because an offline update works only after that
Offline content update becomes possible only after a player was connected to your CS Play account and at least once received updates via the Internet.
Offline content update via USBBring each vehicle back online regularly, because its ad plays reach your account only then, and a player that stays offline for a long time may no longer take a USB update
Offline proof-of-play reports are stored on the player’s device, and they will be available in your CS Play account only after the Internet connection is restored.
If a player stays without the Internet for a long time, offline content update may become unavailable.
Offline content update via USB
Customers in this situation
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CS Play · Features in this scenario4
Targeting & audience
Content & creatives
Deployment & fleet ops
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CS Play, tuned to your network.
roadside · city formats
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malls · retail · POS
Indoor & venues
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facades · odd geometry
LED & media facades
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hundreds+ · multi-city
Large networks
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direct + auction · any size
Programmatic-ready
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multi-owner · one seller
Sales house
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