For agencies and DSPs
Media owners on CityScreen sell programmatic airtime through CS Context, their own SSP. You connect your buying platform once in each market, each media owner that wants to sell to you switches you on, and every opportunity you win comes back as delivered or not shown.
Connected DSPs
CS Context is integrated with these DOOH DSPs and with dozens of others in different countries. If you buy through one of them, any media owner on the platform can switch it on and sell you its screens.
A DSP that speaks CityScreen’s own SSP protocol connects without a special integration.
How buying works
Each media owner decides whether to sell to you, on which faces and at what floor prices.
Once your platform is connected, every media owner on the platform can switch you on without a new integration. A media owner that wants to sell to you enables you, admits you to a price list and gives you its access token, and you can then read its catalog of active faces and start buying.
ScenariosIntegrate and buy
In the default second-price auction, every offer shows the floor price, and the winner pays a price set by the runner-up’s bid and the floor. Programmatic guaranteed and automated guaranteed campaigns reserve plays on named faces at a price agreed before delivery.
CS Context reports the outcome of every opportunity you won as delivered or not shown, and in real-time bidding a play that is not confirmed in time is never billed. Each win notice carries the price you pay.
ScenariosVerify what you bought
Sales models
Each media owner chooses which faces it sells under each model and at what price.
Every partner on the price list is offered the opportunity at the same moment, and the winning bid pays the second price.
You propose faces, a schedule, plays per hour and a budget, and once the campaign is reserved, its plays take the reserved hours ahead of every bid.
The media owner reviews your campaign and reserves it against each face's capacity, and its CMS plays the campaign in its own loop. This model is available on screens that CS Play runs.
A fixed slot in the loop goes to one partner, whose own ad server chooses what plays. Hivestack, Vistar Media and VIOOH buy this way.
Scenarios for buyers
Each scenario page shows what the platform does for a buyer, quoted from the CS Context documentation.
One connection to every media owner on the platform: registered once, switched on by each media owner, with the floor shown before you bid and a reason with every rejected creative.
ExploreBuy DOOH on evidence: the outcome of every opportunity reported to you, photographs where the screen's CMS supplies them, and the price you pay in every auction win notice.
ExploreCustomers
IllustrationPixel Media, which reports 200+ LED screens and 500+ billboards across Uzbekistan, connected its screen inventory to programmatic DOOH. Its screens are available for pDOOH campaigns in Uzbekistan.
RTS-Decaux Kazakhstan became the first operator in Kazakhstan to launch programmatic OOH sales. Its 300+ digital screens are now sold through traditional and programmatic channels.
IllustrationHat Trick, a DOOH operator in Eastern Europe, launched CS Play, CS Context and Omni360 WL DSP, its own branded programmatic platform. It now sells its own and partner operators' inventory, and its unsold inventory goes to programmatic buyers automatically.
Questions
