Created to manage content in DOOH
SSP
GET MORE REVENUE with programmatic sales
context
Unlock new demand flow with programmatic sales
Maximize revenue from agencies and direct clients
Go global:
offer inventory to the agencies worldwide
offer inventory to the agencies worldwide
No third parties in your programmatic deals
KEY CMS FEATURES
Programmatic Ad Sales Under Your Control
Take command of your programmatic ad sales across digital screens:
Diverse Deal Activation
Seamlessly execute a wide range of deal types through a unified platform:
access private marketplace deals from select buyers
automate integrations for classic RFP-based sales
CS Context SSP connects to CRM and CMS of your choice
automate integrations for classic RFP-based sales
CS Context SSP connects to CRM and CMS of your choice
precision pricing control based on impressions or PPV
transparent prioritization with clear billing and demand source ordering
moderation capabilities to uphold ad quality standards
transparent prioritization with clear billing and demand source ordering
moderation capabilities to uphold ad quality standards
Define how your valuable screen inventory is packaged, prioritized and monetized.
Streamline complex deal operations across your entire buyer network.
New Revenue Opportunities
Expand your sales reach to previously untapped segments:
Full report on your programmatic sales in one click
Track all your billing and sales accounting data in one system.
Understand your most profit-making clients
Analyze inventory demand
Evaluate your revenue from the auction sales
Analyze inventory demand
Evaluate your revenue from the auction sales
attract small businesses with limited ad budgets
estimate your offers and profits
monetize inventory for online-only ad buyers
get best prices during high demand time and determine fair market price
estimate your offers and profits
monetize inventory for online-only ad buyers
get best prices during high demand time and determine fair market price
Unlock new revenue streams by cost-effectively scaling your sales efforts.
PROGRAMMATIC EXPLAINED
Various methods exist for evaluating the cost of advertising placement.
The traditional approach is duration-based evaluation, while the OTS-based evaluation is a relatively new method that calculates the cost of a slot using real-time data sources, like WiFi sniffers collecting MAC addresses or AI detecting faces and silhouettes.
With SSP City Screen Context, you can leverage both methods to assess the cost of advertising campaigns, ensuring you consistently meet your clients' needs.
The traditional approach is duration-based evaluation, while the OTS-based evaluation is a relatively new method that calculates the cost of a slot using real-time data sources, like WiFi sniffers collecting MAC addresses or AI detecting faces and silhouettes.
With SSP City Screen Context, you can leverage both methods to assess the cost of advertising campaigns, ensuring you consistently meet your clients' needs.
If you wish to selectively exclude certain clients from placing ads programmatically on your inventory, utilize our moderation feature. It's a powerful tool to maintain control over the content displayed on your inventory.
We provide the technology; we don't handle your inventory sales or client campaigns. Using SSP CS Context gives you direct access to any connected agency for direct sales.
Biddable deals are straightforward and demand minimal effort for media owners. In this type of buy, numerous buyers bid on the available inventory across various media owners at scale. The buyer sets up the campaign in their chosen DSP and can bid on any programmatically sold inventory. The operator only needs to approve any pending creatives in the SSP login.
Unlike open exchange, buyers in a guaranteed deals can negotiate a custom deal at a fixed price and secure a dedicated portion of the overall campaign budget for your inventory.
Unlike open exchange, buyers in a guaranteed deals can negotiate a custom deal at a fixed price and secure a dedicated portion of the overall campaign budget for your inventory.
Request your personal demo
City Screen
Please leave your email and we will get in touch ASAP!
By clicking on the button above, you agree to receive emails, promotions and general messages from City Screen