Various methods exist for evaluating the cost of advertising placement.
The traditional approach is duration-based evaluation, while the OTS-based evaluation is a relatively new method that calculates the cost of a slot using real-time data sources, like WiFi sniffers collecting MAC addresses or AI detecting faces and silhouettes.

With SSP City Screen Context, you can leverage both methods to assess the cost of advertising campaigns, ensuring you consistently meet your clients' needs.

If you wish to selectively exclude certain clients from placing ads programmatically on your inventory, utilize our moderation feature. It's a powerful tool to maintain control over the content displayed on your inventory.

We provide the technology; we don't handle your inventory sales or client campaigns. Using SSP CS Context gives you direct access to any connected agency for direct sales.

Biddable deals are straightforward and demand minimal effort for media owners. In this type of buy, numerous buyers bid on the available inventory across various media owners at scale. The buyer sets up the campaign in their chosen DSP and can bid on any programmatically sold inventory. The operator only needs to approve any pending creatives in the SSP login.
Unlike open exchange, buyers in a guaranteed deals can negotiate a custom deal at a fixed price and secure a dedicated portion of the overall campaign budget for your inventory.