Save time & BOOST revenue With Modern & flexible DOOH player
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Designed for managing content in DOOH
Sell more and work less
Fully programmatic-ready solution
Hyper-Local Audience Measurements
KEY CONTENT MANAGEMENT FEATURES
Sell more and work less by managing campaigns and ads rather than playlists and slots
Managing a network of dozens, hundreds, or thousands of screens can not only be time-consuming but also lead to errors when relying on manual playlist creation.
To solve this, we offer a campaign-based approach: you set up content as an advertising campaign and the system will create playlists based on heuristic algorithms that take into account the campaign settings and the set of screens the campaign should be targeted to.
Most complex campaigns can be launched in a minute!
Cultivate Transparent and Trustworthy Relationships with Clients
Build trust through open visibility into your advertising execution:
- Seamlessly share campaign performance metrics with clients and verification partners. - Provide real-time view of actual impression delivery through online statistics page. - Captures automatic photographic evidence of ad placements across your network.
Foster stronger collaborative relationships built on accountability with your valued clients and increase the revenue.
Hyper-Local Audience Measurements
Take ownership of your audience intelligence and use it for your clients' benefit:
- Self-collect opportunity-to-see data using Wi-Fi and computer vision systems. - Seamlessly integrate measurements with ad delivery logs for campaign analysis. - Data captured by your equipment belongs to you, not third-party platforms.
Gain localized first-party insights to optimize ad performance for your clients.
Supercharge Your Ad Sales with Programmatic
Unlock new revenue streams through programmatic advertising sales:
- Fully programmatic-ready modern CMS. - Supports both remnant sales and pre-reserving airtime for programmatic demand. - Any pre-reserved programmatic airtime can still be offered to traditional clients not requiring guaranteed impressions.
Tap into the power of programmatic while maintaining flexibility to maximize yield across your entire client base.
Universal Player Compatibility
Seamlessly integrate a diverse range of devices into your digital signage network:
- Support for Windows, Linux, Android, Raspberry Pi, Samsung, and LG operating systems and hardware. - Mix and match different player types within the same large-scale screen network deployment.
Build a unified screen management platform without being locked into a single technology ecosystem.
Robust Security and Reliability
Safeguard your digital signage operations with:
- User action auditing for accountability. - Content encryption and checksum verification. - Player health monitoring and integration with external system analytics platforms like Zabbix. - On-premises deployment option for installation on your own servers.
Ensure your screens keep playing with enterprise-grade security and resilience measures in place.
FAQ
Contemporary business relies on a diverse array of specialized tools for tasks like accounting and management. Seamless integration between these tools is crucial for enhancing efficiency and productivity. City Screen player offers seamless connectivity via API not only the the City Screen SSP and CRM, but to any third-party SSPs, CRMs, and other software, including management accounting solutions such as IBM Maximo, SAP, and even bots in popular messengers or social networks, such as Telegram, Facebook, and more.
The CS Play player is installed on a computer connected to any LED controller. Our players work on Windows, Android, Ubuntu/Debian Linux, and even on Raspberry Pi3/4, and on Samsung Tizen.
Unlike many others, in the diverse landscape of video and image formats, our player can convert and adjust formats automatically. Simply upload the file and the system will take care of the rest. It also supports websites and programmable ads using JavaScript, HTML5, and CSS3, ensuring a hassle-free experience.
At CITY SCREEN, we understand how important it is for the network of screens to work reliably and stably all the time, 24/7/365.
Access to software functions and available inventory is set up depending on the employer's tasks and scope of work.
In large organizations, setbacks happen from time to time, which is why it is essential to clearly delineate user rights and be able to find out what went wrong at any moment to take measures to improve the situation in the future.
CLOUD OR BOX VERSION
Cloud version
Box version
Get absolute independence from the third parties.
Relatively high initial investment may pay off already within a few years. Save on purchasing new versions of CS.
Save on the deploying expensive proprietary server infrastructure, equipment maintenance and operating staff.